WOMEN'S ICE HOCKEY AND TAYLOR SWIFT -
By Bernard Bujold-
The women's ice hockey match at Montreal's Bell Centre on Saturday, April 20, 2024, was historic according to all sports experts, but one particular element of the show also caught the eye and animated the crowd. It was PIXMOB's famous luminous bracelet!
This bracelet was created especially for artist TAYLOR SWIFT and launched on May 8, 2015, by PIXMOB. It was the start of a worldwide renown for the Quebec-based company.
"...More than two million people around the world have worn a bracelet created in Montreal. PixMob designed the bracelet, especially for Taylor Swift's world tour. This tour has changed our lives," Jean-Olivier Dalphond, a partner in the Montreal-based company, told Le Journal. "PixMob, which took part in the opening ceremonies of the Sochi Olympics and the Super Bowl halftime show, had never done anything on the scale of the pop star's 1989 tour. The Olympics and Super Bowl were one night, Taylor Swift's tour was 84 shows in 10 different countries..." explains Mr. Dalphond.
SEE STORY LE JOURNAL DE MONTRÉAL
SEE PIXMOB WEBSITE
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