vendredi 31 mars 2017

VIA RAIL AND THE ART OF PUBLIC RELATIONS...


VIA RAIL AND THE ART OF PUBLIC RELATIONS... 
By Bernard Bujold- 
The worse for a company is to announce a very exciting project which is supposed to help build the brand. Then, immediately at the start, the project become a failure because of his too much popularity... 
This is the situation at Via Rail with his Canada 150th Anniversary project! 
Their mistake was not to set a limit on the number of special passes offered to the public and to decide, after the public announcement, to apply one of 4,000 passes for all of Canada because too many young people wanted to benefit of the first promotional offer. With nearly 6 million Canadians aged between 12 and 25, it would have become a financial catastrophe for Via Rail if the unlimited number had been maintained. 
But for the public, the new "limited offer" became a simple lottery rather than an attractive promotion ... 
This is a very serious public relations mistake because many people have used Twitter to break down their frustration using #ViaFail and, worse, they now hate the railroad! 
SEE STORY CTV

samedi 25 mars 2017

SPRING SEARCH 2017


SPRING SEARCH 2017-
By Bernard Bujold -
"If spring does not come to us, we have to go in the spring..." 
You have to know how to recognize when it is impossible to win against nature and adapt accordingly... 
Long live Florida! 
SEE ALBUM PHOTOS

mardi 21 mars 2017

NORMAND GRENIER (1945-2017)


NORMAND GRENIER (1945-2017) 
By Bernard Bujold- 
The creator of the newsletter LE GRENIER AUX NOUVELLES died... 
Normand Grenier had been operated on for brain cancer in March 2016 but he had said repeatedly on his Facebook page that he was confident of overcoming the disease. 
Normand loved life and especially people! 
His project LE GRENIER AUX NOUVELLES was very innovative in 1992, and if it was only a simple 8 1/2 by 14 fax sheet sent once a week with news about the Montreal advertising community, the concept quickly became a success and an authority in the communications community. 
He sold his business in 2013. 
Rest in peace Normand... 
See Facebook page Normand R. Grenier 
View obituary

lundi 20 mars 2017

WELCOME TO SPRING 2017


WELCOME TO SPRING 2017
 By Bernard Bujold - 
"If spring does not come to us, we have to go to the spring ..." 
Good Spring 2017 to all! 
www.LeStudio1.com

vendredi 17 mars 2017

After the STORM of the spring 2017


HAVE A NICE WEEKEND... after the storm! (Friday,March 17, 2017)...
www.lestudio1.com

mercredi 15 mars 2017

SNOW STORM OF SPRING 2017


SNOW STORM OF SPRING 2017-
GOOD MORNING on this Wednesday, March 15, 2017... 
We are at 5 days from spring! (Monday 20 March)!
www.LeStudio1.com

TIM HORTONS IS IN TURMOIL...


TIM HORTONS IS IN TURMOIL... 
By Bernard Bujold -
The story of Tim Hortons Canada seems to go in the same direction as Dunkin Donuts did...
A number of Tim Hortons franchisees created a group to represents stores owners to push back against the parent company's and his management. The group alleges that Tim Hortons brand is being destroyed!
See story The Globe and Mail

mardi 14 mars 2017

THE STRANGER IN THE WOODS...


THE STRANGER IN THE WOODS
By Bernard Bujold -
With the snow storm coming over US and Canada (March 14-15, 2017), one interesting book to read during this forced isolation could be this new best seller THE STRANGER IN THE WOODS by Michael Finkel.
This is the stunning real-life account of one man’s withdrawal from society who became a secret hermit near a summer village during over 27 years, in the US state of Maine. 
The winter descriptions are particularly realistic and reflective about the human feelings of one survival. 
Have a good reading and enjoy the snow storm... 
SEE REVIEW FROM GLOBE AND MAIL

LIFE AND DEATH IN THE MORNING AT THE AMISH COMMUNITY


LIFE AND DEATH IN THE MORNING 
This story is about an old Order Amish families. One could call the story: Life and death in the morning! 
See The National Post

samedi 11 mars 2017

SOUVENIRS FROM THE PAST IN WESTMOUNT (QUEBEC)


SOUVENIRS FROM THE PAST IN WESTMOUNT (QUEBEC)By Bernard Bujold
When I arrived in Montreal in 1991, my first woman lover lived in Westmount and every Sunday, at the beginning of the relationship, her mother welcomed me with her whole family for Sunday supper in their magnificent stone house. 
I have not seen the beautiful lover for more than 25 years but I have never forgotten the beauty and romance of Westmount and neither the warmth of those nice suppers... 
Often on weekend mornings, I love to go in this sector of the Montreal city and stop doing some shopping there as to keep the flame of my memories well alive... 
SEE ALBUM PHOTOS

THE ART OF PHOTOGRAPHY IN 2017


THE ART OF PHOTOGRAPHY IN 2017... 
An excellent column by Stéphane Laporte (Saturday, March 11, 2017 - La Presse) about the place that photography occupies in our lives to each and every one! 
See COLUMN (IN FRENCH)

mercredi 8 mars 2017

LARRY KING IN RUSSIA


THE NEW STAR OF TELEVISION IN RUSSIA LARRY KING 
The US television legend LARRY KING is now the new star of TV in Russia with his two syndicated shows on the network RUSSIA TODAY... He is still talking about politics and he loves it! 
SEE STORY

ELIZABETH AND HORSES-


ELIZABETH AND HORSES - 
Queen Elizabeth has always loved riding and still today at the age of nearly 91 (April 21, 2017) she continues her walks on horses. 
Elizabeth never wears a helmet, because she does not want to undo her hair style... 
See report