THE ART OF THE IMAGE -
By Bernard Bujold -
Donald Trump's mastery of imagery played an essential role in his return to the White House. In many ways, Trump was not just a candidate navigating the 2024 election race but the executive producer of his own political comeback.
In a way, I admire his techniques because I've been a PR professional myself for several periods of my career in politics and business. I've rarely seen leaders with such a talent for communicating. To call it mere political imagery is to underestimate the importance and difficulty of this element. Successful political campaigning has become entertainment and image-making all over the planet, as has the world of news media.
If anyone is a master of modern imagery, it's Donald Trump.
SEE FULL REPORT IN THE NEW YORK TIMES https://www.nytimes.com/2025/01/18/us/politics/trump-visual-imagery.html?unlocked_article_code=1.qE4.-K6R.mNRWalacrdSm&smid=url-share
By Bernard Bujold -
Donald Trump's mastery of imagery played an essential role in his return to the White House. In many ways, Trump was not just a candidate navigating the 2024 election race but the executive producer of his own political comeback.
In a way, I admire his techniques because I've been a PR professional myself for several periods of my career in politics and business. I've rarely seen leaders with such a talent for communicating. To call it mere political imagery is to underestimate the importance and difficulty of this element. Successful political campaigning has become entertainment and image-making all over the planet, as has the world of news media.
If anyone is a master of modern imagery, it's Donald Trump.
SEE FULL REPORT IN THE NEW YORK TIMES https://www.nytimes.com/2025/01/18/us/politics/trump-visual-imagery.html?unlocked_article_code=1.qE4.-K6R.mNRWalacrdSm&smid=url-share
