SUPER BOWL 2026-
By Bernard Bujold -
The Super Bowl LX (60) takes place this Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California, between the NEW ENGLAND PATRIOTS and the SEATTLE SEAHAWKS.
Individual tickets, the cheapest, are priced from around $3,900 to $4,900 USD (Nosebleed/Highoin). The average price is around $6,400 USD. Premium seats (Bottom of stadium) can climb from $15,000 to over $60,000 USD for VIP seats on the 50-yard line.
The cost of a 30-second ad is around $8 million USD for 30 seconds. Certain strategic locations (such as the first quarter) have sold for up to $10 million USD. This is a marked increase from last year, when the average price was around $7 million. In 1967, at the time of the first Super Bowl, a spot cost just $37,500. Several factors explain this surge in prices, including the scarcity of the audience. This is one of the rare moments when more than 125 million people watch the same thing live. The broadcaster (NBC) has taken advantage of the proximity of the 2026 Winter Olympics to sell bundled advertising packages, thereby increasing the value of the inventory. In fact, NBC has announced that all its advertising inventory will be sold out by September 2025.
Keep in mind that the $8 million only covers airtime. For a product brand, the total bill often exceeds $15 to $20 million, if you add in the production, which is often worthy of a feature film. Fees for top stars in commercials can cost several million more. Then there's the cost of marketing for social networking campaigns before and after the match to maximize the impact of the publicity. It's a huge gamble: at $8 million for 30 seconds, it works out at around **$266,666 per second**!
Brand ads : (The “Buzz”)
-Pepsi - “The Choice”: Directed by Taika Waititi, it shows Coca-Cola's iconic polar bear who, after a blind test, realizes he prefers Pepsi. An existential crisis and hilarious therapy ensue.
-Budweiser - “American Icons”: Back to basics with a touching friendship between a Clydesdale colt and an eaglet set to Lynyrd Skynyrd's Free Bird. It's already the favorite for the emotional aspect.
-Xfinity - “Jurassic Park”: The original trio (Jeff Goldblum, Laura Dern, Sam Neill) return to a park where everything finally works thanks to a perfect Wi-Fi connection.
Instacart - “Bananas”: A completely offbeat spot with Ben Stiller and singer Benson Boone transformed into an 80s disco-pop duo, directed by Spike Jonze.
-Bosch - “The More You Bosch”: A radical change of look for Guy Fieri, who appears without his famous bleached hair and beard, playing an ordinary man who transforms himself using Bosch.
-e.l.f. Cosmetics: Melissa McCarthy parodies telenovelas to encourage fans to learn Spanish before Bad Bunny's performance.
Big Tech“ and Artificial Intelligence:
-Google Gemini - ”New Home": A 60-second spot showing a family using AI to imagine decorating and living in their new home, relying on emotion rather than technique.
-Anthropic (Claude): For their very first Super Bowl, they've planned a 30-second ad to compete directly with Google and OpenAI.
-DoorDash - “Beef 101”: A campaign with rapper 50 Cent focusing on the theme of rivalries (the “beef”), including cameos from close friends of Patriots players.
Movie trailers (Blockbusters):
-Michael: The first big look at the Michael Jackson biopic starring Jaafar Jackson. The Mandalorian and Grogu: Star Wars returns to the big screen with an epic first teaser.
-The Super Mario Galaxy Movie: The sequel to the 2023 hit with the introduction of Rosalina (Brie Larson).Scream 7: Neve Campbell returns as Sidney Prescott to face a new Ghostface.
-Minions 3: Illumination launches promotion of its next guaranteed hit.
Unlike previous years, Marvel Studios and Netflix have decided to pass this year, deeming the rates too high.
For this 2026 Super Bowl LX (60), total advertising revenues are expected to reach historic highs, buoyed by unprecedented demand and inventory sold in record time.NBCUniversal is estimated to generate between $650 million and $750 million USD just for broadcasting the game this Sunday.
If we include the entire day (pre-game, post-game and local commercials), overall revenues for the network could approach or exceed $1 billion USD.
It's important to note that if you're watching the game on a Canadian channel (like RDS or CTV), some of these U.S. ads will be replaced by local (Quebec/Canada) advertisers due to CRTC simultaneous substitution rules. However, Gemini (Google) advertising and major movie trailers are generally broadcast on both networks.
There is an official channel called YouTube AdBlitz https://www.youtube.com/user/adblitz which brings together all the Super Bowl ads in high definition as soon as they air (and often a few hours before). There are around 60 different national advertisers for the entire broadcast of the game. Between kick-off and the final whistle, some 80 to 90 commercials will be broadcast.
SEE SITE SUPER BOWL 2026
https://www.nfl.com/super-bowl
SEE VIDEO
https://drive.google.com/file/d/1OFXUQAf4ylKXbJuiEhEkt-uFK2Qanlf1/view?usp=sharing
